In an exciting move to support a digital-first approach with a personalized touch to financial services, AmeriCU Credit Union is excited to announce the appointment of Jenny Fox as the new Digital Marketing Manager.

With over 20 years of financial service experience, Fox brings a unique perspective to the digital marketing landscape, further enhancing the credit union’s commitment to innovative member engagement. Fox brings a wealth of knowledge and expertise in thought leadership, web development, email marketing, content marketing, and social media management. With extensive experience in M&A, Fox is skilled in navigating the complexities of integrating marketing efforts across multiple organizations and developing streamlined processes to enhance efficiency and ensure consistent messaging.

In this new role, Fox will be responsible for overseeing digital marketing strategies, growing the credit union’s online presence, and tailoring marketing initiatives to deliver measurable results aligned with the credit union’s objectives. Fox will leverage digital innovation to enhance member engagement and organizational growth.

“I am eager to bring my expertise in digital marketing to help advance AmeriCU’s mission and support both the credit union and our members in achieving their financial goals,” stated Fox. “I believe in supporting and leveraging the collective strengths of diverse teams to innovate and achieve impactful results. By combining creativity with strategic

thinking, I am committed to enhancing member experiences and driving success for the credit union.”

Fox is excited to contribute to the credit union’s development, support local community initiatives, and help improve the overall economic wellbeing of its members. She is passionate about leveraging data analytics to create engaging and relevant digital experiences for current members and potential members. AmeriCU looks forward to Fox helping the credit union to grow their digital presence, reach, and impact while enhancing their brand.

Fox is the proud recipient of many awards including the ATHENA International Award, recognizing her contributions to leadership and advocacy for women. She is committed to giving back to her community through active volunteer work with nonprofit organizations.

AmeriCU Credit Union is a member owned not-for-profit financial institution with a total asset of $2.7 billion and 20 financial centers which serve more than 164,000 members in New York and beyond. American Banker has recognized AmeriCU Credit Union as one of the Best Credit Unions to Work For in 2024. In a national survey, AmeriCU placed 27th out of the top 70 credit unions nationwide and placed highest among New York State based credit unions.